Giveaway bags are a powerful marketing tool and an excellent opportunity to brand your company name on a product that many people will see and use.
Here’s how you can choose custom logoed bags made with different materials for your next promotional event.
1. Vinyl
Vinyl is an excellent option for adding logos to various surfaces, and while the usual suspects of sew-on and heat press methods will work on most materials, vinyl can also be used if needed.
Heat-presses need a heat-safe surface that won’t melt or change shape from the high temperature, so vinyl can ensure your logo stands out on all types of fabrics.
The usual way to use vinyl is by ironing it onto fabric with a transfer sheet in between – but this doesn’t work on the leather!
If your giveaway bag has any leather on it, then you’ve got to use another method. The solution is simple – place the vinyl on top of your bag, then heat press it directly! No transfer sheet is needed.
Vinyl works best on smooth fabric surfaces because it can’t grip anything too rough or textured.
2. 3D Embroidery
3D embroidery means that instead of sitting flat against the surface of the bag, your logo will stick up above it.
It offers a nice visual effect and adds depth to your design – very cool stuff! Because logos are raised above the surface, they can be applied to any type of material without running into problems with needing an exceptional finish or safe surroundings during pressing steps.
While sew-on and iron-on works, 3D embroidery will look best on smooth surfaces.
3. Sublimated Printing
According to a survey, around one-third of the world’s top 100 brands include the colour blue in their logos.
Sublimated printing is a type of printing that uses heat to transfer ink directly into the fabric’s fibre. It’s kind of like dyeing the bag itself.
This method involves extensive planning and high costs. It’s used for big projects with large batches of bags going out at once.
The primary thing to know when working with sublimated prints is that logos get printed onto the actual surface of the bag, so avoid patterns or textures that can’t be printed onto.
The results are stunningly beautiful but tend to work well only on certain materials such as polyester, cotton and nylon fabrics. For a sublimated logo on a tote bag, the material should be white or very light-colouredso that the print can show up well.
4. Direct Printing
This method is probably what you’re most familiar with. Direct printing for custom logoed bags involves applying your logo onto fabric using heat press transfer sheets and some pressure, just like other methods described above.
However, this type of printing can be done on materials other than T-shirts (although it’s still rare) because the process involves only ink and no dyeing agents.
The most significant benefit of direct printing is its versatility; logos can look great on anything from denim jeans to leather boots! Remember, though, that printed branding will never hold up as well as dyed ones against abrasions or heavy wear, as ink can rub off over time.
5. Sublimated Printing Variation
This method is especially for those who want a bit more flair to their design and are willing to shell out extra money on it!
While not much information is available about this technique because it’s a relatively new form of fabric decoration. The logo designer usually has a great deal of flexibility when deciding what colour scheme to go with for this step so that creativity will come into play here!
