How to Promote a Self-Published Book the Right Way


Did you know that nearly 700 million printed books were sold in the year 2019? If you’ve written a self-published book, you know that with self-publishing also comes self-promoting.

Of course, knowing how to promote a self-published book can be tricky, as there are so many ways to promote your book online. With that being said, if you don’t promote your book, you won’t be able to compete with the millions of other books being sold each year.

The good news? We can help you out!

In this article, we’ll give you the book-promoting guide that you need to market your book effectively. We’ll help you decide which marketing strategies to choose, as well as tell you how you can maximize each idea.

Create a Website for Your Book

At the center of every digital marketing strategy should be a well-made website. So, if you’re looking to promote self-published books online, creating a website or webpage specifically for your books is a good place to start.

If you already have a website in place, there are a few things that you can do to maximize the use of your website so you can get the best results. We’ve broken down three of those things below, so you can see if they’d work for you and your book.

1. Start Blogging

If you’ve written a book, odds are you don’t mind writing more about whatever it is your book is about. By starting a blog, you can generate more traffic to your website, and thus, get more people to see your book.

As long as you’re plugging your book in each post, and you make it easy to find your book on your site, this is an effective way to grow both your online brand and sell books.

2. Utilize Email Marketing

Did you know that email marketing is still one of the most effective ways to market anything to users online? If you have a website, installing an email marketing plugin is easy to do and can allow you to start growing your email list right away. 

Once you have some email addresses on hand, do some research on how to craft an effective email marking campaign. That way you can maximize this tool and promote your book to users online via email efficiently.

3. Launch an eCommerce Website

Do you have physical copies of your book that you can sell? If you do, launching an eCommerce website and selling your book online yourself is more than a good idea.

Even if your book is digital-only, selling it yourself online via your website is a great way to make it easy for everyone to purchase your book. And the easier it is to buy your book, the more sales you’ll have.

Invest in Social Media Marketing

Looking to create some buzz on social media? Want to invest in social media marketing? We can’t recommend this marketing strategy enough, although there are some tips and tricks that you need to know to get the results that you’re looking for.

For example, the first thing that you want to do is figure out where your niche audience is. Odds are they have the biggest presence on one or two social media platforms.

Once you find where your audience is, and what those one or two social media platforms are, only spend time (and money) on those two platforms. That way you can reach your target audience without wasting any valuable resources in the process.

Make Appearances on Podcasts

Regardless of what your book is about, odds are there are more than a few podcasts out there that also target the same niche audience that your book does. If you can find them, reach out to them and see if they’d be interested in you coming on their show to promote your book and chat. 

Odds are they would be, as podcasters are always looking for new and exciting content ideas. It’ll be a great way to make some new connections, as well as get yourself and your book out in front of a new audience.

Spend Money on a Professional Cover Design

As much as it’s unfair, people actually do judge a book by its cover. That means that, if you’re promoting a book, spending money on a professional cover design is worth every single penny.

The good news? Thanks to the internet, you can find someone to design you an awesome book cover for an affordable price. There are even websites out there like that will design your book cover, and even print your book for you, helping you get everything done at once.

Maximize Your Distribution Channels

We touched on this earlier, but to get tons of book sales, you need to make it as easy as possible for people to buy or download your book. What’s the best way to do that? Maximize your distribution channels.

Try to get your book on as many book apps and websites that you can. That way no matter where someone wants to purchase your book from, they can do so with ease.

Still Not Sure How to Promote a Self-Published Book?

As you can see, knowing how to promote a self-published book can be tricky, as there are so many options to choose from. With that being said, if you focus on your target audience, and the best way to reach them, you should be able to get your book out there for thousands to see and purchase.

Looking for more marketing tips and tricks? Check back with our blog often for all kinds of new and creative advertising ideas.