What makes a brand stand out in today’s fast-paced, heavily technological society?

That’s right. Clever video marketing.

Learning how to make the most out of a tool like video content marketing can change the way you advertise for the better. It can help your brand get a higher return on investment when it comes to those Facebook and YouTube ads you’ve been running.

Streamlining your marketing videos to increase engagement from web users might seem complicated, but it’s easier than it seems.

If you want to know more about improving your video marketing material, read on.

Use Your First Few Seconds Wisely

Most people aren’t using the web to look at advertisements. That’s why so many get skipped before they can even begin.

What is it that makes someone pause before bypassing an ad on a video?

Advertisements that connect with us enough to keep us watching make sure to do so with the very first shot. A striking visual, an intriguing soundscape, a gripping quote – it doesn’t matter which, as long as it appears straight away.

Research shows that every single second is important. On mobile, people will give 1.7 seconds to a piece of content before deciding whether to dedicate more time to it. When designing your marketing video, use those seconds to convince users that your ad is worth their time.

Like the introduction to an article, the opening to a video has to hook people in if you want them to stick with it.

The Story Will Bring in the Sales

Alright, so it might not be sales in particular that you’re looking for. But whether it’s sales, subscriptions, or brand awareness that you’re trying to generate, the sentiment stands:

Make the people watching feel something, and they will be more likely to connect with your marketing material.

Video advertising is geared towards triggering an emotional response – you have access to the unique effects that sound and visuals combined can have on people. What kind of story will you use those precious seconds to tell? Whatever it is, you must choose it with your potential customers in mind.

Create something that your target audience will connect with and your marketing material will start to bring in the results you’re looking for.

Well-Designed Video Content Marketing Wins!

When it comes to marketing material, it goes without saying that good design is bound to catch the eyes of more potential customers.

Video material has unique elements that must be considered in the design process. To create an interesting marketing video, both auditory and visual content must be carefully planned and executed in an optimal way for your target audience.

Sound

Plan your soundscape.

You can use music, special effects, speaking, or silence. When you’re telling a story that will keep your audience interested, you can use these different elements of sound to enhance the emotional effect.

This can serve to further encourage potential customers to take a look at what you are marketing.

Visuals

What your audience sees is a vital part of video marketing. Tailor the visual to what your brand is offering, and what your target audience finds interesting based on market research.

Lots of video content uses live actors – oftentimes filmed content is combined with special effects to create something appealing.

Another option for your visual content is animation. This gives you the freedom to portray something unique, perhaps even something that doesn’t exist in the real world, at an affordable cost. Check out this article to find out more about what you can do with animation.

Make Your Marketing Videos Stand Out

All of these tips will help you run a video content marketing campaign that users will remember. Getting the best out of your video content is a sure-fire way to boost your brand’s success.

If you find yourself in need of some more advice on all things marketing-related, make sure to check out our other posts.

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