Tips to Choose the Best Virtual Event Platform


Before the pandemic, running virtual events was uncharted territory. Organizers often feel incompetent to host virtual events due to a lack of experience. This is understandable as running a good virtual event requires extensive effort from organizers, making it difficult to deal with the technology used to host an event.

This is why using a virtual hosting platform is essential. Websites like offer an all-in-one immersive event hosting platform that is fully customizable as per your organization’s requirements.

Virtual event hosting platforms come in all shapes and sizes as each platform has a different USP and features. A platform may seem suitable for one event but not for others.

So, how can companies choose the best platform for all their events? Here’s a guide.

  1. End-to-End Event Management

If you’re organizing online sessions or a full-fledged multi-day virtual conference, it doesn’t make sense to abandon your standard event management tools. You’ll still require a system for managing invites, registrations, agendas, and fees.

You need systems that enable you to collect all the information related to attendees in one place.

So, it is always wise to invest in a platform that integrates with other tools to display the necessary information in one place while serving as a virtual event platform. If you do not have the option of an all-in-one event hosting platform, consider investing in a platform that offers easy integration with other tools.

  1. Ease of Use

In many ways, the virtual event platform is now the venue of your event as all the attendees, sponsors, and exhibitors will log into the platform to take part.

You want systems that are easy to use and simple to set up with a user-friendly interface to make things easier for attendees. If people spend most of their time figuring out how to make the tech work, they will have an unpleasant time, lowering their overall engagement levels.

When investing in a virtual hosting platform, think about the attendees first and how you can choose the best platform that enhances their experience.

Moreover, people attend the event from multiple devices such as laptops, smartphones, and tablets, ensuring that the platform is compatible with different devices and works smoothly.

  1. Customization

One of the most important elements that make an event special is branding. It will increase the event’s overall experience if you can integrate the brand language and design throughout the event. It also helps the event look more personalized.

So, consider what kind of customization the platform offers and how easy these customizations are to implement.

  1. Support Live and On-Demand Content

The platform must enable the organizers to stream live content as well as pre-recorded content.

Moreover, the platform must have a feature of content playback and make them available on-demand once the session has been concluded. It helps to make your content relevant for a longer time, and those who were unable to attend the live session can enjoy it as well. To decide properly, involve the right people from your organization in the decision-making process. Moreover, consider the developer roadmap of the platform to determine if it will be a useful tool for your company in the future.